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Digital Marketing

Your CRM Has the Data—So Why Aren’t You Using It in Your LinkedIn Campaigns?

The Disconnect Between Data and Action You’ve got a CRM packed with contact data, firmographics, deal stages, and engagement history. It’s a goldmine—at least in theory. But when it comes time to launch LinkedIn campaigns, many marketing teams go back to square one. They build audiences based on job titles

Your CRM Has the Data—So Why Aren’t You Using It in Your LinkedIn Campaigns? Read Post »

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