What Can We Learn From Buzzfeed’s Trademark Hook? Clickbait as an online marketing strategy elicits mixed emotions. Some feel there is nothing wrong with relying on catchy headlines to drive traffic to a website, while others view it as a cheap marketing gimmick. The truth is clickbait isn’t exactly a new phenomenon and has been merely repurposed for today’s digital age. These types of headlines go as far back as 1888 then referred to as “Yellow Journalism.” Love it or...
Blog Monetization & Traffic Tips I recently started testing a series of different clickbait companies for blog monetization. With so many bloggers annoyed with low earnings from ad banners, and the increasing number of visitors using ad blocker extensions from Chrome, webmasters looking to earn extra cash from their blogs need to be even more clever these days. In this article, I share the results of two companies that specialize in clickbait type widgets for earnings and offer insight into...
