What’s This Article About?
In this article I discuss how a Startup or website would go about finding a designer to create a logo for their company or blog. Rather than just listing a bunch of sources and giving some recycled advice, I thought I’d walk you through the process I took for finding my logo for Optimize Dude. This article was written in two stages, with the second half dedicated to talking about the logo I decided on.
How to Get a Logo Made
Optimize Dude gets a logo
Throughout many positive comments and questions from my first big article entitled 10 Tips on How to Pick the Best WordPress Theme, a suggestion was made that I should improve my logo as my current Facebook page image doesn’t entirely match the website feel or look. Basically this was a polite way of saying I needed a branded logo for Optimize Dude… and couldn’t I agree more.
When I started this website I decided that I was going to leave certain aspects of the building process untouched as it would create great running articles. That way one can see the process taken in finding a company or designer to make the logo along with allowing readers to vote on which logo I should pick for my final decision.
What Does Your Logo Say About Your Business?
As my website is just a blog, I’m not too concerned about the deep meaning of the icon or the look that say a up-and-coming startup would, still I wanted to do my research to get the best tips in branding and how to get a logo made. Here are some great resources I found:
- 6 Brand Strategies Most CMOs Fail To Execute written by: Glenn Llopis @GlennLlopis
- 60 Daring Brand Strategies That Paid Off written by: Gus Lubin @twitofgus
- How You Can Build a Meaningful Brand written by: Hannah Smith @hannah_bo_banna
One take away from the articles listed above is to establish an identity that is easily relatable and yet recognizable to your customers. When I read this, I started thinking about all the most underrated brands that are trusted in today’s culture.
When deciding on a logo or brand be prepared to commit to a font style and color scheme. These are underrated elements that one needs to factor in when picking a look.
Where I Started
The first step is trying to determine what logo would best suit my current color scheme and layout of the website. The font currently is called Oswald, with a font weight of 300. It’s a very clean look that works nicely with an almost entirely white website concept. The font itself alone looks great for a website logo on it’s own, but feel that I could use a background image or icon along with the words “Optimize Dude” to help add extra style and reinforce brand awareness.
Where To Look?
Believe it or not, there are many places to find a designer who can create an amazing custom logo for your business. Most people would go right to 99Designs.com to find their logo, which is fine, but I’m not looking to spend more than $75 for my logo design.
99 Designs is actually pretty cool, and any startup business with a bit of cash flow may want to start here first. The concept to 99 Design is you tell them what you want in your design, answer a few questions in a simple online survey with as much detail as you can offer, then your job is posted as a contest in a marketplace for a community of more than 950,000+ designers to see. Professionals from all over the world will read your job description and begin to brainstorm ideas just for you. Designers submit designs to your contest round the clock. You can log into your account each day to see the designs. Feedback for your job is important, as you want to let them know which logo is on the right track and which elements you want to see go. Price packages are pretty good, but for me and Optimize Dude I’m going to search for a freelance designer.
Envato Studio is alot like 99 Designs in the sense that it’s a marketplace of designers. The only difference is this website is more about seeing portfolios of peoples work and then hiring a specific person to create a logo for you.
I’ll admit the thrill of having 30 to 40 excellent designers compete for your job is a lot of fun through 99 Designs, but the price tag is bigger and there is more time needed for picking a design. I worked with a company once that fell in love with two completely different logo concepts. They actually polled the staff to see which one was liked more. It was a fun experience, but the process dragged on for weeks. Time is money in my opinion and decisions need to be made quick, but that’s just my two cents.
Freelancer.com is great for posting any project or job you need to get done. It’s like a combo of both the two websites I just described above but allows you to pick the budget. Post a job with full details and receive bids from talented freelancers within minutes from all over the world.
- I use freelancer all the time and do plan on creating a dedicated article on helpful tips for people new to hiring a freelancer worker. If you need quick advice hit me up on twitter and I can help you out.
Social Media Images Are Also Needed
The main reason I want an icon to go with my logo is for my Facebook page. The background image can be something related to my website but the square image needs to be an alternate to my logo, which is why an icon would work perfect. The measurements for the Facebook square are 180 pixels, whereas my logo is a more rectangular shape, meaning I will have two similar logos. Having an icon allows you to create a favicon, profile images, gravatars, etc.
My Plan: To Start
I will create a job on Freelancer. I’ll include the website and a description of what I’m looking for. I’ll describe my website as clean yet modern and tell them I’m looking for an icon that can stand alone and be used for things like a Favicon or a profile image for Facebook.
I’ll post the results of some of the designs shortly.
Article Updated: Picking the Winner
After starting out with a small contest on Freelancer which I actually was able to get a great designer that created a logo for only $20 (concept 2), I decided to have it enhanced a few weeks later as I felt it could be better.
$20 that’s cheap!
Freelancer Tip: My contest wasn’t a little blurb, I made it easy for the designer I picked by trying my best to create a logo myself with stock images and icons (concept 1). I also provided a ton of information about my website along with links to images and patterns to get and idea of my style. This allowed me to save money on his “time” as he was able to hit the ground running with my idea of a concept.
As you can see the third concept was the easy winner. After I sat on design two for a few weeks, I went over to 99Designs to have it professionally updated.
This running article is a perfect example of the long process it can take to find that perfect look. I even made changes after settling on the final logo. I have since flipped the blue icon to have to the white process bars going up from left to right instead of right to left. I didn’t even think about it at first until my wife pointed it out. Which is another great tip, get people’s opinions and actually listen to their points whether you like them or not. Take your time and weigh all the pros and cons.
My process went: Try to make it yourself, try the cheap route, pay a little more to have to professionally done, then get opinions to have it perfect to the way I want.
Hope this article was some help!