What Can We Learn From Buzzfeed’s Trademark Hook? Clickbait as an online marketing strategy elicits mixed emotions. Some feel there is nothing wrong with relying on catchy headlines to drive traffic to a website, while others view it as a cheap marketing gimmick. The truth is clickbait isn’t exactly a new phenomenon and has been merely repurposed for today’s digital age. These types of headlines go as far back as 1888 then referred to as “Yellow Journalism.” Love it or...
